Today’s consumers are keeping their vehicles longer and maintaining
their vehicles regularly to maximize the lifetime value of their vehicles. According
to the analysis, consumers between 25 to 44 years old are expecting to generate
32.4% of industry revenue. This particular age group visits the industry to
have them perform the maintenance as opposed to doing it themselves. In addition, the ages between 45 to 64 years
old, the expectation of the revenue is 42.1%.
However, some prefer to do it yourself (DIY) option as oppose to hiring
the industry to do the services. Many in
a younger age group between 18 and 25 do not own a vehicle. They service their vehicle less than the
other age groups and do not maintain it unless it is really is necessary. Therefore, the revenue may generate 10.7%.
The 2015-2016 Nails Magazine
reported that there are 393,581 active nail licenses in the U.S. In the state
of Nebraska, there are 1,103 nail technicians and 379 nail salons throughout
the entire state. Many consumers
have been indulging frequently with manicures and pedicures due to changes in
their income. They are seeing as a
necessity to get their nails done.
Consumers between the ages of 25 and 34 and consumers below the age 25, are
beginning groups going into the workforce after college. Their income level is lower than the other
age groups. They are likely to purchase
inexpensive salon items but rather purchase basic nail service or haircut
age group of 35 to 44 makes up the largest market in the salons than the age
groups 45 to 54 and ages 55 and older.
Many consumers have higher income and are able to purchase more items
such as hair coloring or nail services on a regular basis. Based on the IBISWorld predicted that 27.0%
accounts more revenue between the ages of 35 to 44. Women will likely purchase higher value
services in the beauty area such as hair and nails. The 2015-2016 Nails Magazine reported that 97.0% of women purchased
nail service than men. The age groups in
45 to 54 and age 55
and older are more concerned with keeping up on coloring their hair to cover
the grey hairs than getting their nails done.
be using different types of advertising to target female customers within the
market. For example, some would be
traditional print advertisement and others would be the ads in the web search
engines. It is important to have
internet-based strategy since many people seek local services for oil changes
and nail services. Nailchanics will
develop a website of the company’s services, pricing information and our
contact listing. The company will
maintain the print ads and traditional advertising within our local communities
to promote the business. I would create
Facebook, Pinterest, Twitter and other social media accounts and offer
discounts. Furthermore, there will be an
option to allow online scheduling with the social media accounts. This allows customers to conveniently
purchase services without having to leave the page. Another idea is to
attend local expos and seminars for example iCan Women’s Leadership
Conference. This is addition to advertising
the business in magazines, radio stations, TV stations and local newspapers
such as the Omaha World Herald.