For and as such, Google, which is dominant in

 

 

For example, Pinterest is now available
in 31 languages and on “April 2016 launched a nearly completely written iOS app
that allows the home page to load much more quickly, scales to the different
number of iOS screens more efficiently and is readable.” Pinterest believes
that international expansion will provide it with the greatest growth
opportunities.

Pinterest focuses on
the smartphone platform when it develops new features and products because, in
2015, the vast majority (80%) of Pinterest’s success is created from mobile
devices. The main reason as to why they focus on the smartphone platform while
developing their new features is because more people are beginning to use their
smartphones as computers, which is more dominant with newer generations but it
is beginning to become the trend. The real question is  how often do we find ourselves visiting
Facebook or Twitter or Google on our mobile device? Instagram is one of the
largest social media apps in the world, and its features are almost exclusively
available through the smartphone app. Furthermore, it makes more sense to focus
on the smartphone because people like to access Pinterest on the go as well.
When you think of an idea or thought that you would like to pin, you want to be
able to do it right away before you forget. Nowadays, Smartphones are as
powerful as computers, which is done on purpose because laptops are becoming
obsolete in many aspects of technology and communication. Smartphones are the
way of the future, which makes it a must to design your products and features
around them rather than the regular desktop browser which is becoming less and
less dominant as time progresses.

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2.     
Why does Pinterest focus on the smartphone platform when it develops
new features and products?

Pinterest now
describes itself as a visual bookmarking tool for discovering and saving
creative ideas (and potential purchases) with less emphasis on sharing with
friends. Search has become the core part of its mission, and as such, Google,
which is dominant in search, is now a primary competitor. Around the same time,
Pinterest also introduced a search engine, called Guided Search, which suggests
related terms to refine a search. Guided Search is based on user metadata, such
as board titles, captions, and comments related to pins, to create different categories
and subcategories. In January 2015, Pinterest further enhanced Guided Search by
allowing users to personalize search results based on gender. (Laudon & Trever, 93)

1.     
Why does Pinterest view Google as its primary competitor?

Answer to Case Questions.

This case study is relevant to the
course as it identifies and describes the unique features of Pinterest’s
e-commerce technology and discusses their business significance. Also, it demonstrates
how important it is to protect privacy on the web and it gives a better
understanding of how technology, business and society are
interconnected/interrelated. Pinterest uses Business-to-Consumer (B2C) Mobile
e-commerce (M-commerce), local e-commerce and Social e-commerce which is the reason
their business is striving and thriving as they are using all mediums/channels.

Relevance to course concepts

3.     
Based on Social e-commerce, advertising
the potential of generating revenue and implementing the business plan
Pinterest’s future looks bright and it has a competitive edge against its main
competitor Google (Laudon & Traver, 95)

2.     
Pinterest has privacy/ security
issues and is affected by spam/scams. Pinterest has promised to improve its
technology. Pinterest altered its website to the HTTPS protocol, which provides
more security than the more original/public HTTP protocol used to access web
pages. Pinterest also uses a system known as Stingray that allows it to react quickly
to spam and other types of malicious behavior and has created a program that
pays a plenty to “white hat hackers” who discover security issues. (Laudon
& Traver, 95)

Pinterest declares that it obeys the Digital Millennium
Copyright Act, which requires sites to remove images that violate copyright,
but this also requires the copyright holder to be proactive and take action to
demand the images be removed. ( Laudon & Traver, 94-95)

1.     
One of the major issue is
Copyright infringement users are violating others copyright by posting
images/pictures without permission and attribution/credit.

Key Issues

 

Analysis of 1.8 Case Study Pinterest: A
Picture Is Worth a Thousand Words

Universal Standards Interactivity, Richness,
Social Technology, Personalization and Cutomization (Laudon & Traver, 96)

This paper analyzes the case study
Pinterest from the Textbook E-commerce business, technology. Society. 2017
THIRTEEN EDITION Kenneth C. Laudon and Carol Guercio Traver. Pinterest is a
social network similar to Google, Facebook, and Twitter. The case, defines what
Pinterest is what it does introducing major issues of e-commerce, concepts of
e-commerce. At first Pinterest focused on product development and building a
customer relationship but now investors wanted to start generating revenue
(profit). Focusing on consumer’s online behavior, pricing of digital
materials/good/product and unique features of digital electronic market can
help achieve business operations and management. Now, “Pinterest is a visual
search tool for discovering and saving creative ideas (and potential
purchases), with less emphasis on sharing with friends.” (Laudon & Traver, 92-93) This paper demonstrates
Laiba’s understanding of the Pinterest Case and how it applies to the
real-world.

Abstract

 

Contact: [email protected]

Laiba Inam Business Technology Management
Student

Author Note

Ryerson University

Bharat Shah

Laiba Inam (500851634)

Analysis of 1.8 Case Study Pinterest: A Picture
Is Worth a Thousand Words

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