The Hospitality industry has been facing a vast
set of challenges over the past few years that are yet to be solved.  Some of these challenges include changes in
customer segments, increase of customer expectations in relation to exceptional
services and customized personal experiences, not to mention high level and
intensity of competition within the hospitality businesses. However, one of the
most common issues is the technology and social media boom. The impact of this
new internet phenomenon is huge and the use of these internet outlets have
become widespread that leaders within the hospitality industry can no longer
ignore. Therefore hotels within the hospitality industry should have a keen
understanding of how to use internet and social media platforms because as Jose
Angelo Gallegos, expert in marketing, says 
“social media can be your most
powerful promotion channel that can either make or break your hotel’s success”. 

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